Dawoon Park(1991, KR) has researched and materialised media art projects in the interest of postphenomenology, transhumanism and posthumanism. She aims for catching glimpses of increasingly complex phenomena in between material and immaterial domains and encodes them into the realm of the legible and visible. She received a Bachelor of Fine Arts in Visual Communications Design from the Dankook University(KR) and currently studies a Master of Arts in New Media at the Berlin University of the Arts(DE).


Dot, Line and Face (upcoming)
Forever Young 2 (upcoming)
Forever Young 1 (upcoming)
Spirit of Kitchen 
Scenery Between-Windows 3
Face Value

Scenery Between-Windows 2
Scenery Between-Windows 1
Unstable Mask
Buddha of Capitalism
Waste Does Not Communicate
Skipping Hierarchy
The Self Captured in Absolute Black



Face Value

Images of powerful Faces – national heroes, military leaders, founding fathers, and conquerors – have been printed on money in a continuing tradition to showcase their importance. Face Value on money refers to the apparent worth printed or depicted by assigning value to objects so as to be used to purchase any number of goods. The Face Value, thus, isn't associated with the pecking order of power each Face has.

Faces have been a means to detect fake bills because of the extraordinarily well-developed ability of humans to process, recognise and extract information from them.

Zoom is a Face-centric communication tool. When the camera is off, the dynamics between participants are undermined to an extreme. On the other hand, the Face can itself be used as the source for a dataset. All superficial data implied by users in digital communication can be capitalised to be invested or used for a business. Machine learning takes everything at Face Value. This phenomenon is pervasive in digital communication by willingness of participation, reinforced paradoxically by a compulsory agreement overwhelmed by the pandemic and the system.

The project titled "Face Value" aims to expose the fact that Face has become the capital as such that can create services, beyond the medium that maintains the existing order of the system healthy. The machine that has learned a set of Faces and corresponding Face Values from a total of 315 banknotes recognises the Faces participating in a Zoom meeting. The most analogous Face Values pop reactively and algorithmically up on them by impulse to judge things by their immediate appearance.1

1. 2018 transmediale Face Valuehttps://web.archive.org/web/20210222214933/https://archive.transmediale.de/de/program/text/face-value

Year of production :

Acknowledgements :
Prof. Jussi Ängeslevä
Luiz Zanotello

Exhibitions :
2021 Vorspiel transmediale INTERCONNECTED. designtransfer, Berlin, DE